As an attention-getting accessory or fashion statement, designer or custom sunglasses are nothing new. Trendsetters like Marilyn Monroe, Elvis Presley, and Elton John sported designer and custom sunglasses as part of their "look" or star status. Some have worn sunglasses to hide behind, cover their drug-affected eyes, or make a statement. Pictures of Elvis Presley reveal that he had sunglasses custom-made for him with his initials or the letters TCB (Taking Care of Business) built right into the nose bridge.

Stars like Sophia Loren, Donald Trump, and Britney Spears have their own name brand sunglasses on the market while others may be wearing Marc Jacobs or Armani sunglasses for a classy look or Baby Phat for punk style. The mood for the day might be for the blast-to-the-past 1950's look of Fossil sunglasses.

The same clothing designer may also be the designer of the sunglasses that you choose to accessorize your brand-name clothing. For instance, the smart Tommy dresser can add to the look of a Tommy Hilfiger clothing ensemble with Tommy Hilfiger sunglasses. For casual wear, Kate Spade cycling glasses might do nicely. Carrera is known for a sporty look. For a sensual mood, Valentino frames that have smooth round edges and Swarovsky crystals might just put you (or whoever is looking at you) in the mood.

Designer sunglasses, if you can afford them, are a status symbol showing everyone that you have the cash (or credit card) to buy them. However, in order to be fashionable in sunglasses, you do not have to give up quality. Sunglasses, not being just fashionable accessories, are used to protect your eyes from damage caused by the sun's UV (ultra-violet) rays. Designer prescription sunglasses can improve vision, and reduce eyestrain, just like ordinary glasses.

Name-brand and designer cycling glasses can be polarized to reduce the glare of the sunlight reflecting off surfaces like the highway, cars, water or snow. Polarized sunglasses work by blocking off the horizontal light reflections and only let in vertical light reflections. The polarization of designer sunglasses makes them fashionable in other areas of lifestyle like golfing, boating, biking, swimming, fishing and aircraft flying.

Marketers of designer sunglasses aim toward children who enjoy the same hot styles and brand-names as their parents and their idols. Children's designer sunglasses can also be polarized. Sunglasses should be part of children's daily wear as they play outside and engage in outdoor sports and activities. Sunglasses can prevent them from the long-term affects of sun damage to their eyes.

Cycling glasses in any shade, shape or size, by any name may be a "hot" fashion item for trend-setting stars, men, women and children, but the importance of protecting the eyes from damage far outweighs the importance of looking cool.

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RAYZOR UV400 2n1 CYCLING MTB SUNGLASSES GOGGLES RRP$119    US $15.47

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Ideally, sports sunglasses will both help the athlete perform better, and look good. In order to understand how this is done, it is important to know the technical elements that sports sunglasses must contain. Sports sunglasses must be able to reduce glare and protect the athlete's eyes from harmful UV rays. Sunglasses need to also reduce brightness, while not hindering vision. Regular sunglasses can sometimes be very dark (which is good when lying on the beach, but not when snowboarding in the mountains). Some people also have prescriptions. As a result, sports sunglasses may have to be customized to help the wearer see in ways other than simply reducing light.

Different lens shades offer different types of protection. Fortunately, different shades also provide unique style for an athlete. Sports sunglasses will often have shades of green, blue, red, or orange. These shades may look very hip, but they are also serving a definite purpose. For example, in golf, Bolle sunglasses have EagleVision 2 lenses that can enhance contrast in the green part of the color spectrum. This is accomplished through both the type of lens and its shade. Sunglasses also have different types of frames. These frames can be very stylish. At the same time, these frames can meet special needs for certain sports. In some sports with heavy motion, frames can be very strong and somewhat tight on the head. Some designers may make these frames look very unique. An example of a frame used in sports is the Oakley Pro M Frame. This frame has a hinge-less design which can responds acutely to inertial changes in a specific sport. For sports such as golf, frames are not as important, and so more leeway can be taken in regards to style.

The best way that sunglasses combine style with effectiveness is by being made to fulfill specific customer needs. There are many companies that allow customers to customize sunglasses to meet the demands of a specific sport. Many people will choose shades, frames, and designs that are pleasing to them aesthetically, as well as technically. Some of the most popular sunglasses on the market can protect the eyes and look great. These brands include Oakley, Costa Del Mar, Action Optics, Bolle, Fitovers, and others. With sports sunglasses, it is very possible to look great while being protected from the sun and improving one's game. Finally, you can have your cake and eat it too!

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